What Is Content Marketing?
Content marketing is all about providing something useful and readable to your audience – It may be information, entertainment, resources, in hopes of gaining their loyalty and love, which will automatically translate into free marketing (through sharing) and sales. The key here is automatically - content marketing is a long tail game, story and before you sell anything, you must create genuine value to your audience.
While creating content is about telling a good and excellent story efficiently to your targeted audience, knowing what audience wants and measuring how they react to your content is the best way to make that content successfully. Content marketing is effective and free marketing when it give feeling of story, people who like story telling content which tells story they automatically do sharing on different different social media.
Why Content Marketing?
Content marketing is an effective marketing strategy for generating more leads. Because 89% of marketers are using content marketing in their organisation and leading in the market with there name.
You need something more attractive to attract people to buy from you. You can use valuable and informative content to attract quality leads.
Increases visibility of your brand.
Develop lasting relationship with your audience and clients.
Improves brand awareness and recognition that.
Creates loyalty and trust, with both your current customers.
Helps you to build authority and credibility.
Positions your business as an expert in your industry.
Generates traffic to your site to improve lead.
Opens a channel of communication through social shares and comments.
Helps your customer to move through the purchase decision easly.
Content marketing is not new strategy, but the tools at a content marketer's disposal have grown greatly in the digital age of life.